British Library Projection Mapping

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The British Museum sponsored a unique event to celebrate Mexican Artist Posada as part of an exhibition spanning the Haloween period. Directed by Tupac Martir, Observatory produced a series of six animations to be projected onto the facade of the building, each created around Posada’s imagery and the Day of the Dead theme. The project implemented social interaction with people posting names of the recently deceased which appeared on the building. Another animation brought to life Posada’s “Catrinas” (female skeletal gures aspiring to be upper class), which went viral, collecting nearly one million views alongside the online event campaign.